Koreans taking over the world ... one nose at a time

"Korea's Makeover From Dull to Hip Changes Face of Asia"

"Across Asia, South Korea is cool. From fashion to music to film, the country of 48 million people is redefining style. And as notions of Korean beauty become popularized by the country's exploding cultural exports, women from around the region -- and some men, too -- are flocking to Seoul to have their faces remodeled."

South Korea's new tourism campaign: Visit Korea -- You, too, can look like a Korean soap star.

Scary.

Note (10/26/06): Sorry, just noticed the link now requires a WSJ login. Can probably find the article online doing a search on title.